Brand Building: The LUSH Way

How often do you come across a company making $700 million in sales revenue in a year without spending any money on Advertising?

LUSH North America’s revenue more than tripled to $692 million in 2017 compared to four years ago (Source: Biv.com). How did they do it? The answer is simple, by building a brand that stands out by leveraging the strength of Social Media and user-generated content to create awareness about their several CSR campaigns and the company’s use of natural products.