How to use the VRIO framework (with example)?

I have had several visits to my blog post about how to correctly use Porter’s 5 forces and a few requests to write one on how to perform a VRIO analysis. VRIO is a complex and tricky framework to apply but it can lead to some great insights and help the firms identify strengths and weaknesses when applied correctly.


Like Value Chain, VRIO is a framework that is used for Internal Analysis of a business. VRIO is used to identify the unique capabilities and resources that are potential sources of sustainable