How to use the VRIO framework (with example)?

I have had several visits to my blog post about how to correctly use Porter’s 5 forces and a few requests to write one on how to perform a VRIO analysis. VRIO is a complex and tricky framework to apply but it can lead to some great insights and help the firms identify strengths and weaknesses when applied correctly.

Overview

Like Value Chain, VRIO is a framework that is used for Internal Analysis of a business. VRIO is used to identify the unique capabilities and resources that are potential sources of sustainable